Your closet,
upgraded.

The core is free forever: an unlimited wardrobe, the daily outfit, the planner and scanning. Only the photorealistic try-on is metered, because every rendering costs us money: 1 a week free (3 in your first week), 10 a week on Premium for $9 a month or $90 a year — or a pack of 10 try-ons for $5 whenever you need more.

Yes. Each morning you photograph today's look — one photo, no typing. The pieces are recognised against your closet, the outfit is found or saved as new, and the wear is logged to your record. Scanning piece by piece is the option, not the rule: a new piece enters the closet with one photo, a whole shelf with a single one.

On your device. Your garment photos live in your phone's own storage; with an account you can let your closet mirror into your own space in our cloud so it survives a phone change. Your mirror photo for try-ons is stripped from every upload, finished try-ons stay on the device, and your morning photos are never synced.

Log in on the new phone and your closet follows: with an account it is mirrored into your own space after every change, and the newer copy wins. Without an account — or as a belt and braces — export a personal backup file from Me → Settings and restore it on the login screen of the new device.

You take one mirror photo once; from then on any saved look is painted onto it as a photorealistic picture — through our own server, never with a key in your browser. Every rendering costs us real money, so the try-on is the one thing we meter: 1 a week free, 10 on Premium, packs of 10 for $5. Everything else is unlimited.

Me → Settings → Delete account & data. We erase the cloud copy first and the device copy after — in that order, so you can never end up with a wiped phone and a copy you cannot reach. Account, closet, looks, try-ons, posts and votes go; only anonymous ledger rows without your identity remain. You land on a confirmation, and the privacy page names the one-month deadline and your right to complain.

Yes, after one online visit. The app installs to your home screen and caches its shell and the German dictionary, so the morning ritual, your closet and the planner work in the underground. Only the cloud reading of a new photo and the try-on rendering need a connection — a scan without one completes on the device.

10 try-ons a week instead of 1, for $9 a month or $90 a year. That is the whole difference: no feature is locked, no data is held back — the paid tier only adds renderings. Your closet, your ritual and your planner are the same on every tier.

Only if you create an account — and then only into your own space: the closet is mirrored so it survives a phone change, and it is shown to nobody. No feed, no brand, no ad exchange sees a single piece; brands only ever see aggregates. Style Circles, where friends borrow from each other, live on one device today — cross-device circles come with cloud accounts.

The garment: category, colour, fabric, pattern, cut and brand — in one reading per photo. For that the whole photo, downsized, goes ONCE through our own server to the AI — never with a key in your browser; nothing is stored there, and the cutting of the pieces then runs on your device. A mirror selfie (your look today, your first look) goes the same way, face and room included — read, not kept; when the AI cannot be reached, your device reads alone. A budget of 120 readings a day per device, plus 240 once in the first 7 days for a whole wardrobe, stops any runaway — past it nothing is lost, a piece is read later.

Yes: one photo of a rack, a stack or a shelf becomes one closet piece per item — up to 12 per photo, each cut out on the device. You confirm them in a single review, correct a type with one tap and keep only what you want.

Five steps, one photo: you photograph today's look, the pieces are recognised against your closet, the outfit is found or saved as new, the wear is logged to your record — and you get a score with one honest tip. The ritual is the app's spine; everything else grows from that record.

Style Circles let you see a friend's closet, borrow a piece for a look and log the borrow — with the estimated CO₂ and water savings. Today a circle lives on one device; cross-device circles come with cloud accounts, and the app says so before it promises anything.

The app is fully German — every screen, every sentence, switchable at the top of the page. The Journal is arriving in German article by article; the Style School is still English today, and its German edition will get an address of its own.

Any modern phone browser: iPhone and Android, installable to the home screen, laid out for screens from 320 pixels wide up to an opened foldable — measured across a device matrix on every build. No app store, no download: open the address and you are in.

Every outfit is scored from explained rules — colour harmony, weather, occasion, what you wore recently — and every recommendation shows its reasons. No black box: they are the same rules the Style School teaches, and the methodology page publishes the maths behind the worn signal.